Marketing experts shaping our perception – interdisciplinary lesson

Another interesting interdisciplinary lesson at International School Savremena. This time, Art & Design teacher, Anja Jovović, together with Željko Ljiljak-Vukajlović, Psychology teacher, joined forces to make students use non-verbal communication.

Non-verbal communication

During the lesson, the students were given a short description of a product that they then visualised and presented to the rest of the class. The main goal of this lesson was to demonstrate how we use non-verbal communication through visual cues in order to decide what to buy.

By having them explain the reasoning behind their aesthetic choices, the teachers gave the students a practical display of how marketing experts and designers shape our perception, linking visual elements with different social groups.

What the experts say

When selling to customers, non-verbal communication skills, such as active listening and interpreting non-verbal cues, are just as important as what you say. Developing these skills will help sellers understand what customers want, so they can offer them the most suitable products and services. Interpreting customers’ non-verbal signals and behaviours allows sellers to read their attitude and understand their needs better.

International School Savremena provides its students with a wide range of knowledge preparing them for the world out there. This is what makes it truly different.

Contemporary in any sense of the word, our school offers functional knowledge and quality preparation for tertiary education in Serbia and abroad. Implementing modern and creative teaching in the classroom, where the teachers’ pedagogy and students’ performance are aligned with the highest academic standards for the high-school finals, our school develops linguistic, mathematical, scientific, artistic, cultural, technical and ICT competence, which is a prerequisite for further education and professional development. Teaching is supported by the interactive whiteboards and educational software, whereas practice exercises research and critical thinking.